The 1990s Film Industry at a Glance
The 1990s was an interesting decade in Hollywood. While cinema attendance was up for the most part, box office revenues dipped in the early 1990s due to an economic recession in the United States. Even though revenues picked up again from 1993 onwards, studio executives faced mounting pressure to come up with big hit films.
There was a prevailing belief that high-budget films with expensive special effects meant quality, and studios scrambled to meet the ever-increasing demands of celebrities and their agents. This meant higher salaries, private jets, script approvals prior to filming, approval of the use of their images for publicity, the positioning of their name in the credits, filming schedules, and other “extras” like personal trainers and nutritionists. There was a significant increase in spending as a result — many films at the time cost over $100 million to produce.
The success of low-cost independent films like The Blair Witch Project (1999), however, proved that having a big budget wasn’t always necessary. To this day, it remains one of the most profitable films of all time, percentage-wise. By the end of the decade, most major studios had formed their own independent film divisions.
Significant technological advancements also had a profound effect on Hollywood. The 1990s marked the beginning of the digital age. Filmmakers began experimenting with digital video (DV), and a number of films during this time made use of special effects in innovative ways. Forrest Gump (1994), for example, used special enhancements to insert Forest into historical footage and to erase the legs of an actor who played the role of an amputee. Heavenly Creatures (1994), meanwhile, enhanced its fantasy sequences with CGI.
The 1990s was also the era of innovations such as Kodak’s Photo CD Player in 1990, the first public HDTV broadcast in the United States in 1996, and digital video discs (DVDs) in 1997. DVDs had much sharper pictures and better durability compared to videotapes. Netflix, which is best known today as a streaming service, started out in 1997 as a DVD rental service. TiVo, a personal digital video recorder, debuted in 1999.
People’s movie-watching habits changed due to these developments, and filmmakers realized that they needed to adapt. Throughout the 1990s, it is estimated that 40% of films produced went straight to DVD or cable TV.
While the 1990s might not be everyone’s favorite decade in film, some of the most-beloved movies of all time were from this era. We’ve put together a list of the decade’s best films, as well as directors who made a lasting impact on the industry.
The Best Films Of The 1990s
Pulp Fiction
Pulp Fiction is a crime film written and directed by Quentin Tarantino. It stars John Travolta, Samuel L. Jackson, Bruce Willis, Tim Roth, Ving Rhames, and Uma Thurman, and was released in theaters on October 14, 1994. The film is widely regarded as a cult classic and is considered a “culturally, historically, and aesthetically significant” film by the United States National Film Registry.
The film consists of three main interwoven stories of several characters involved in the world of crime. The film, produced with a $8.5 million budget, was a commercial success. It grossed $107.93 million in the United States alone and nearly $213 million worldwide, making it the first “independent” film to earn over $100 million. It was nominated for seven Oscars and won the prestigious Palme d’Or at the 1994 Cannes Film Festival.